Of Japanese heritage and based in Metro Manila, Yuji built Hosoku on Japanese-inspired quality and a deep understanding of the Filipino consumer. He personally leads the company's strategy, product development, sourcing, marketing, and finance.

Beyond Hosoku, he is an active investor with nearly a decade of experience in global equities and digital assets, focused on long-term, fundamentals-driven investing.

His mission is clear: to build Hosoku into Southeast Asia's leading personal care brand, and a lasting enterprise for the next generation.